"A picture is worth a thousand words". Well, it's true.1
It is easier to consume and process the information.2
Visual content is easy to grasp is far more likely to be shared.3
It is easily be digested and retained.4
Infographics are effective because of their visual element.
Fifty percent of the human brain is dedicated to visual functions, and images are processed faster than text. The brain processes pictures all at once, but processes text in a linear fashion, meaning it takes much longer to obtain information from text.